Account management; contract and rate negotiations; media planning and placement in over 150 markets; rate structure analysis; site selection; needs analysis; desktop publishing; collateral.
Copyright © Dan Kasten. All rights reserved.
As a contractor from Dallas, remotely lead team that executes marketing strategy for a 42-office Dental Service Organization. Locations in IL, IN, IA, NM, TX and WI. Create and drive measurable strategies to increase EBITA, to maximize patient experience and to increase patient flow, production and net production per patient. Maximize messaging and reinvigorate brand to create interest / need in the DSO's services.
Oversaw print media department and inherent staff in their day-to-day duties at an agency with annualized revenue of over $20 million. Developed strategy with clients to meet and exceed goals, including consulting on detailed, proprietary research, developing trends and integration opportunities within the convergent digital and print communities and the benefits/risks of opportunities at hand. Led SportClips print and digital efforts to their largest growth to date, increasing ROI for franchises by 17% YOY.
KPI’s — leads and traffic / referral, ritual and trial; brand development; CRM; cross- and omin-channel consumer targeting; product positioning; product launch; grand openings; share growth; consumer research and insight; ROI / COA analyses; project management and implementation; budgeting.
First and foremost, I am married and the proud father of two smart and talented sons. Raising them has been my most important job, and I relish the opportunity to help them become wise and confident men.
As for my career... I am a veteran leader with over 20 years of experience... with proven abilities to lead and facilitate client growth through both customer retention and acquisition. I have a consultative approach with clients and staff that is calming and effective. Clients whom I have worked with will tell you that I always deliver as promised... on time, below budget and beyond expectations... and always with fresh ideas.
My experiences in media's changing landscape over the last twenty years--from fighting the newspaper wars to launching web sites for media partners--have given me character, tenacity and a sense of self that shows in my drive, in my language and in my solutions.
As a hired gun, I am always looking for new challenges. Let's talk more and share some stories.
Led marketing and creative staffs toward planning and placing $4.5 million annual marketing budget, while leading advertising staffs toward generating $24.5 million in annual sales. Total staff size: 45. P & L responsibilities. Marketing efforts reversed double-digit circulation loss while driving 20% growth in website visits within one year of arrival.
Led independent, remote teams from Dallas office toward driving profitable revenue for agency and client stakeholders. Planned, directed and placed agency-responsible cross-channel (print, digital, social) spends for several publicly traded and privately held companies with combined annual sales of $109 billion.
P & L responsibilities; project management; team leadership; new product launches; start-up; strategic planning; department reorganization; cross-platform sales integration; new business development; coaching; change management; budgeting; training.
HOMETOWN: O'Fallon, Illinois
CURRENT HOME: Dallas, Texas
DEGREE: MS, Mass Comm / Media Law
Digital media (owned, earned, paid and social); mobile; SEO and SEM (PPC); Google AdWords certified; programmatic, email, DBM; loyalty programs; reputation management; traditional (newspapers; direct mail; preprints / inserts; direct response).
Started up and oversaw new Dallas office and established the southern advertising network for the nation’s largest newspaper and digital cooperative advertising agency. Helped to exceed annual company revenue goals, directed revenue generating efforts and client growth from Colorado to Alabama.
P & L responsibility for office. Took office billing from $0 to $5 million annually in three years.
A national marketing and sales
professional based in Dallas, Texas.