P & L responsibilities; project management; team leadership; new product launches; start-up; strategic planning; department reorganization; cross-platform sales integration; new business development; change management; budgeting; training; coaching
HOMETOWN: O'Fallon, Illinois
CURRENT HOME: Dallas, Texas
DEGREE: MS, Mass Comm / Media Law
Led marketing and creative staffs toward planning and placing $4.5 million annual marketing budget, while leading advertising staffs toward generating $24.5 million in annual sales. Total staff size: 45. P & L responsibilities. Marketing efforts reversed double-digit circulation loss while driving 20% growth in website visits within one year of arrival.
Digital media (owned, earned, paid and social); mobile; Google AdWords; email, DBM; loyalty programs; newspapers; direct mail; preprints; direct response.
Direct, plan and place digital and print spends for several multi-million dollar clients. Create and implement cross-channel campaigns from initial market research / site selection to execution utilizing appropriate channels. Perform campaign optimization. Drive profitable revenue for agency stakeholders. Combined billing has grown from $2.1 million to $4.67 million since 2010.
Oversaw print media department and inherent staff in their day-to-day duties at an agency with annualized revenue of over $20 million. Developed strategy with clients to meet and exceed goals, including consulting on detailed, proprietary research, developing trends and integration opportunities within the convergent digital and print communities and the benefits/risks of opportunities at hand. Led SportClips print and digital efforts to their largest growth to date, increasing ROI for franchises by 17% YOY.
Account management; contract and rate negotiations; media planning and placement in over 150 markets; rate structure analysis; site selection; needs analysis; desktop publishing; collateral.
Copyright © Dan Kasten. All rights reserved.
With annual revenue responsibilities of $88 million, directed all sales for the National Advertising Department and certain Retail Advertising Department categories surrounding travel, sports, movies/ entertainment and the arts, while managing a staff of seventeen salespeople and their support staff nationwide. Recognized nationally by BELO for leading digital integration within the enterprise.
KPI’s — leads and traffic / referral, ritual and trial; brand development; CRM; multi-channel consumer targeting; product positioning; product launch; grand openings; share growth; consumer research and insight; ROI analyses; project management and implementation; budgeting.
Started up and oversaw new Dallas office and established the southern advertising network for the nation’s largest newspaper and digital cooperative advertising agency. Helped to exceed annual company revenue goals, directed revenue generating efforts and client growth from Colorado to Alabama.
P & L responsibility for office. Took office billing from $0 to $5 million annually in three years.
A national marketing and advertising
professional based in Dallas, Texas.
First and foremost, I am married and the proud father of two smart and talented sons. Raising them has been my most important job, and I relish the opportunity to help them become wise and confident men.
As for my career... I am a veteran leader with over 20 years of experience... with proven abilities to lead and facilitate client growth through both customer retention and acquisition. I have a consultative approach with clients and staff that is calming and effective. Clients whom I have worked with will tell you that I always deliver as promised... on time, below budget and beyond expectations... and always with fresh ideas.
My experiences in media's changing landscape over the last twenty years--from fighting the newspaper wars to launching web sites for media partners--have given me character, tenacity and a sense of self that shows in my drive, in my language and in my solutions.
I am always looking for new challenges. Let's talk more and share some stories.